MTN Ghana launches campaign to support MSME

MTN Ghana on Wednesday, June 30, 2021, organized a ceremony to launch its Enterprise Business Division as part of efforts to support Micro, Small, and Medium Scale Enterprises (MSMEs).

2021 marks exactly 10 years the giant telecommunication network company set up its MTN Business platform to cushion businesses in Ghana to grow.

As the leading network providers in the country celebrate its 25th anniversary this year, it has decided to embark on a campaign to benefit MSMEs.

The campaign which is being championed by the MTN Enterprise Business Division will see a number of businesses receiving support to scale and grow.

Speaking at the launch of the campaign at a ceremony at the MTN House, Chief Executive Officer (CEO) Selorm Adadevoh explained that his outfit sees an opportunity to play a pivotal role in shaping the next phase of growth for MSMEs post Covid-19.

He said the company is confident and has the belief that the campaign will not only create scale and growth for MSMEs but also jobs and wealth for many Ghanaians.

“We are embarking on this campaign because we believe everyone, including MSMEs, deserves the benefits of modern connected life. With technology-based innovations such as e-Payments, business management suites, e-Commerce, Marketplace, Apps, to name a few, the achievement of a modern connected life for MSMEs in Ghana will be greatly enhanced. We are confident that this campaign will yield the desired results,” Mr. Selorm Adadevoh shared.

The MTN Ghana CEO added that “being fully aware of the enormity of the accelerated digitalisation, we are investing a total of US$149 million in network expansion and modernisation this year to meet the demand for digital services from consumers and MSMEs.”

On his part, the guest speaker for the ceremony, Mr. Alex Bram who is the CEO of Hubtel reposed confidence in the latest MTN Ghana campaign. According to him, past successes of similar campaigns of the telecommunications company make it clear that businesses will see growth at the end of the campaign.

He further urged business owners to embrace partnerships, electronic payment, as well as proper data organisations to foster the scaling of their businesses.

The SME campaign aims to create more awareness on how small businesses such as retail shops, production hubs in Makola, Abossey Okine, Kejetia, Kumasi ‘Magazine, Tamale Central Market, etc. can use the power of technology to enhance the management of their business and to grow their business competitiveness in the context of a regional and global marketplace.

Under the theme “MTN Business, Your Partner for Growth’, the campaign is expected to run for six months and will be active until the end of the year.

Key promotion for MSMEs:

As many as ten lucky MSMEs will benefit from “Digital Business Make-over” between July 1, to December 31st.

How to benefit from Digital Business Make-over promo:

  • Be an MSME with a maximum of 50 employees.
  • Purchase an MTN Business Service at a minimum cost of GHS200.
  • Upload a video of how your business is using the service on social media.
  • Follow MTN and MTN Business on social media [Twitter, LinkedIn, Facebook, etc]
  • Tag MTN Business as well as 10 other small businesses to stand a chance of winning.

    Goodies in Make-over include:
  • MTN connectivity
  • Free smart phone [From Atlantic Phones]
  • Free set up on Hubtel Ecommerce site – Hubtel
  • 1 year business manager App service – Npuntu
  • Free vehicle tracker – E-solutions
  • MoMo merchant set up
  • 1 year unified communications & IVR service
  • Digital advertising services
  • MTN Business surprise goody bag.