The maiden edition of MTN Digital Music Conference has been held today January 17, 2019, in Accra.
It featured seasoned record labels and online music distribution platforms such as Universal Music Group, Content Connect Ghana and so on who ‘schooled’ artists and other stakeholders on how to make money from their music and stay relevant in the music industry.
At the event, artistes were duly advised to register their content with copyright societies such as GHAMRO in order to retrieve royalties and also prevent other platforms from unlawfully using their songs.
Speaking to this regard, Managing Director for Content Connect Ghana, Munya Chanetsa urged the general public to desist from downloading songs from unauthorised music sites.
He again recommended that artistes should try their best to collaborate with ‘giant’ industry players to enable their brand grow.
“Grow your fan base and find a way of working with major artistes so they can help you. The public should stop engaging in piracy. Stop downloading songs and stop feeding those sites”. He added
Senior manager for products and services for MTN, Mr Bless Agordjo also revealed that MTN has acquired an online music distribution platform known as CIMS which would enable their 200million subscribers have access to locally manufactured songs.
“We are here to help artistes so they can take advantage of our 200million subscribers. MTN has also acquired CIMS, an online distribution platform that would make music accessible and inexpensive to all”. He stated.
He went on further to note that a subscription model where mobile money can be used to purchase music would be provided so as to make songs accessible and affordable in the country.
MTN digital music conference brought together key stakeholders in the industry to discuss the state and future of Ghanaian music.