MTN enhances customer digital experience

In line with the company’s vision of leading the delivery of a brave new digital environment to its customers, MTN Ghana says it is actively conducting initiatives and activities aimed at improving customer experience.

This, he said, is part of steps to make the telecommunications giant a digital operator by 2023.

For the second year running, MTN is dedicated to using digitalization as a platform to boost customer service and generate value for its shareholders, working under the slogan “The Year of the Customer:

Going Digital means eliminating all manually and allowing customers to access their accounts from one simple interface on their smartphone, broadband and MoMo accounts,” explained Sam Addo, Chief Executive Officer of MTN Ghana.”

He further stated that customers can buy packages for their TurboNet, send cash with MoMo or pay for stuff with MoMo Pay: all from one simple app. We leverage emerging technology such as big data, artificial intelligence, machine learning to provide our customers with full automated tailored user interface and self-service options.

The Ag CEO highlighted the investments MTN has made over the years in the expansion of technology and network infrastructure to provide stable connections. He said about USD 300 million has been invested in network investments since 2019 to promote the deployment of more LTE (4G) sites and to upgrade 3G & 2G sites across the nation as well.

These investments have allowed individuals and businesses to enjoy the benefits of modern connected life in both rural and urban areas,” he added.”

Via multiple channels, including the MyMTN app, Ayoba and Mobile Money, MTN continues to drive its digital services.

MTN is positive about the digital future as it works to increase the penetration of smartphones in Ghana to allow many more individuals to enjoy the possibilities identified in data and mobile financial services. MTN is poised to increase home networking services with its Fiber Broadband products and Corporate Solutions, which will better benefit clients who are ‘working from home.’

With its strong brand image and good reputation, MTN will continue to push the company to provide its customers with an improved digital experience.

Source: Ghana Crusader